From Forbes:
1. Consumers crave mobility. Comparing Black Friday 2011 to Black Friday 2010, PayPal saw a whopping six-fold (516 percent!) increase in global mobile payment volume and a four-fold (371 percent) increase in the number of customers shopping through mobile.
The time for equivocation has passed. Mobile is now strategically important. (See this earlier post for steps to help you start winning the mobile wars.)
2. Customers want “couch commerce.” According to comScore, more than 50 million American visited online retail sites on Black Friday –up 35 percent compared to a year ago. Each of the top five retail sites achieved double-digit gains in visitors. (Amazon led the charge, followed by Walmart, Best Buy, Target and Apple.)
This “couch commerce” drove $816 million in online sales on Black Friday, making it the heaviest online spending day to date in 2011 and representing a 26 percent increase compared to Black Friday 2010.
