This post is an excerpt from ReadWriteWeb.
The company demonstrated today how its technology, which is currently in pre-production in China, lets a user put a sticker containing a tiny sensor and a year's worth of battery power, on the handle of a toothbrush, for example. The motion of the toothbrush sends a message to the Green Goose base station which then publishes a record of the activity online. A wide range of everyday activities can be tracked and the whole system was a big crowd pleaser at Jason Calacanis's Launch conference. Two members of the panel of investor judges put $100,000 into the startup on the spot while the company was still on stage. A third, Bill Warner, had already invested. "It's amazing and there's so much more you haven't even heard," he said about the company.